Massively recognisable and dependable, you can’t go wrong with William Hill. Founded in 1934, they’re very competitive both online and around the shops. You’re often splitting hairs when trying to distinguish between each bookie and it really depends on what you’re looking for. But William Hill offers something a little different from the rest.
Sign Up
Not in terms of sign up, mind you. Their joining offer is weak – 2 x £10 free bets when you spend your first tenner. It’s not superb by any means, and there are plenty of offers out there that trump it. But, if you’re smart with your opening bet it’s not a bad way of getting yourself a nice wad of cash to sit on for a while.
Conditions do apply; your bet has to be placed at odds of evens or greater for you to qualify for the free stake.
Appearance
Maybe a little ugly in comparison to the lovely layout of Sky Bet, sometimes the William Hill webpage can be a little overpowering. Each to their own, but it’s not the easiest site to navigate across. The mobile app is much better but still carries the same problem. Call me crazy, but the colour scheme doesn’t help and there’s too much going on – It’s a little cluttered if you don’t know what you’re looking for.
Not a deal breaker by any means but there’s certainly better sites out there.
Sports and Promotions
William Hill has their name plastered all over horse racing meets, and they promote the racing rather strongly on their site. Their nice little earner offer comes with winning distance, where you’ll get extra slices of returns if your horse or greyhound trounces the rest.
Winning by 10 lengths or more means they’ll give you an extra 10% on top of your winnings, and the same for 20+ lengths. I’m no horse racing buff but there’s a little added incentive for you punters.
There’s nothing worse for football fans than when one leg of your accumulator loses you a healthy sum of money, but William Hill look to ease that heart wrenching pain for when things just don’t swing in your favour. Acca Insurance is a massive hit, and it’s a God send for you guys who continuously go close. Just popping down a 6 fold or larger qualifies you, and if you miss by one your stake is refunded. Everyone does this now though.
They also give you the standard Bore Draw returns option, where money back on selected markets is offered for 0-0 draws. Their returns offer if you miss your first goal scorer prediction is a little different though, where you can get your money back again if your player knocks in the second goal of the match.
Their latest ‘Super Sub’ offer is pretty neat though – where your bet is still on even if your player isn’t. In selected televised matches this season, if the player you have bet on is substituted, your bet runs you onto the player who replaced him at the original price.
One final thing they ran for the start of the 2015/16 season was ‘Prem Predictor’ – where you enter a £2 stake to predict the exact standings in the Premier League come the end of the season. With a possible £50m prize, it was bloody exciting entering, I tell ya.
Odds
Recently there’s been a decent boom in William Hill’s Both Teams to Score & Full Time Result coupons in the football market, where UK punters were beginning to jump on the bandwagon that offered mind blowing accumulator prices. It’s definitely worth checking out and will certainly make your eyes light up. Other bookies have caught on to the hype and followed suit but William Hill offer the coupon over the largest amount of games.
Their odds in general are competitive but not superb, but if you’re looking for reliability and a wide range of choice William Hill is a good shout.
Support
Their 24/7 support service is standard, and offered in a range of different languages to suit the massive worldwide customer base.
Overall
‘I will visit William Hill’ is a phrase that this old bookie has pushed on British ad campaigns recently, and you have plenty of justified reason to do just that. Competitive odds and some leading coupons make them a leading online presence amongst the mounds of other bookmakers out there, with great options for all the main sports, including horse racing and football.